Strategic Development for Businesses Ready to Scale

Honest Partners Group delivers tailored strategies for emerging businesses and growth-focused companies seeking structured development across sales strategy, marketing development, digital marketing, retail expansion, and investor relations.

Explore how we can help you achieve your goals and drive success.

Mission Statement

Angel statue with wings, text "Honest Partners Group" below, golden glow background.

At Honest Partners Group, our mission is to lead with unwavering commitment and serve with a heart full of compassion. We believe in treating everyone with the respect and kindness we wish to receive ourselves, fostering an environment where honesty and integrity are not just ideals, but everyday practices. We are dedicated to speaking the truth, even when it is difficult, and standing by our values with courage and resolve.

We honor and respect ourselves, our teammates, our customers, and the world we share. By embracing these principles, we strive to build meaningful relationships, inspire trust, and make a positive impact on the lives of those we serve. Together, we are committed to creating a legacy of excellence and compassion in everything we do.


Honest Partners Group offers tailored strategies for emerging businesses poised to grow, launch, or scale. Whether a brand is just beginning, refining its presence, seeking investment, or expanding through global sourcing, the company delivers experience, industry access, and execution support aligned with each client’s goals. The services listed below represent the company’s core capabilities but are not limited to these areas.

Our Services

Learn more about our services by clicking on the button below.

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Our Partners

Relationships That Support Business Growth

Honest Partners Group works through relationship-driven business development, market positioning, and growth support. This section highlights organizations and brands connected to our work across retail, foodservice, distribution, consumer products, and strategic market development.

Distribution and Foodservice Networks

Organizations connected to supply channels, foodservice growth, and market access support.

Sysco logo
Sysco
US Foods logo
US Foods
UNFI logo
UNFI
KeHE logo
KeHE
Performance Food Group logo
Performance Food Group
Woodland Foods logo
Woodland Foods
Gourmet Foods International logo
Gourmet Foods International

Retail and Foodservice Channels

Recognized retail and foodservice organizations connected to the Honest Partners Group relationship network.

Fry's Food Stores logo
Fry’s Food Stores
Smith's logo
Smith’s
Dillons logo
Dillons
QFC logo
QFC
Ralphs logo
Ralphs
King Soopers logo
King Soopers
Fred Meyer logo
Fred Meyer
Costco logo
Costco
Inspire Brands logo
Inspire Brands
Market Basket logo
Market Basket
Publix logo
Publix
Kroger logo
Kroger
WinCo Foods logo
WinCo Foods
Yum Brands logo
Yum! Brands
Whole Foods Market logo
Whole Foods Market
Ahold Delhaize logo
Ahold Delhaize
Wegmans logo
Wegmans
Southeastern Grocers logo
Southeastern Grocers
Taco Bell logo
Taco Bell
Walmart logo
Walmart
Hungryroot logo
Hungryroot
Sprouts Farmers Market logo
Sprouts Farmers Market
Trader Joe's logo
Trader Joe’s
H-E-B logo
H-E-B
BJ's Wholesale Club logo
BJ’s Wholesale Club
Harris Teeter logo
Harris Teeter
Dunkin logo
Dunkin’
Giant Eagle logo
Giant Eagle
ALDI logo
ALDI
Albertsons logo
Albertsons
Darden Restaurants logo
Darden Restaurants

Brand and Product Partners

Brand relationships connected to CPG growth, product positioning, retail expansion, and market development.

Sweet Endings logo
Sweet Endings
Sol-Ti logo
Sol-Ti
The Sunsof Corporation logo
The Sunsof Corporation
San Miguel Foods logo
San Miguel Foods
NutriSnack logo
NutriSnack
Smart Baking Company logo
Smart Baking Company
NewGem Foods logo
NewGem Foods
Euro Classic logo
Euro Classic
Motor City Pizza logo
Motor City Pizza
NutriFusion logo
NutriFusion
Crepini logo
Crepini
ESTI logo
ESTI
The Original Crumbs Bakeshop logo
The Original Crumbs Bakeshop
Dessert Innovations Bakery logo
Dessert Innovations Bakery
Cidrines logo
Cidrines
Chalet Desserts logo
Chalet Desserts
Brownie Points logo
Brownie Points
AlgOil logo
AlgOil
Adena Farms logo
Adena Farms
Amazing Grains Bread Co logo
Amazing Grains Bread Co.
Alessi Bakeries logo
Alessi Bakeries

Build Relationships That Support Growth

Honest Partners Group works with businesses seeking stronger positioning, better strategic alignment, and long-term growth support.

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Sandra Sandy Rivera, Founder and Chief Executive Officer of Honest Partners Group

Founder

Sandra “Sandy” Rivera

Founder and Chief Executive Officer

Sandra “Sandy” Rivera is the Founder and Chief Executive Officer of Honest Partners Group. With more than 28 years of experience in business development, sales leadership, and marketing strategy, she has built a career helping emerging and growth-stage brands turn vision into measurable results.

Her expertise spans CPG brand development, retail expansion, go-to-market execution, investor readiness, and revenue growth strategy.

Sandy is known for her direct, integrity-driven leadership and her ability to align business strategy with real-world execution. She works closely with founders, retail partners, and leadership teams to strengthen brand positioning, refine sales systems, and create sustainable growth plans.

Her approach combines practical market insight, strong retail relationships, and disciplined strategic planning to help businesses compete and scale with confidence.

Testimonials

We feel like we hit the jackpot working with Sandra and the team at Honest Partners Group! Before working with Sandra we were trying to build relationships with retail outlets on our own and make decisions in a vacuum. Once we connected with Sandra she immediately had a huge impact on our success. Sandra is extremely knowledgeable and has strong relationships with buyers who respect her professionalism and genuinely like her. Sandra is always quick to help us identify key areas for improvement and innovation, and she is sincerely passionate about our product which creates a comradery that is very special. Sandra is not only skilled, she is also a pleasure to work with because she is kind and honest and to top it off, a ton of fun. In fact, we love working with her!

Mia

The Original Crumbs Bakeshop

Working with Sandra Rivera from Honest Partner Group has been a total game-changer for Cidrines. She brings unmatched professionalism, relentless drive, and a genuine passion for representing our brand, but what truly sets Sandra apart is her authenticity. She shows up with integrity, heart, and a real commitment to our mission. Sandra doesn’t just close deals. She builds trust and long-lasting relationships. We’re grateful to have her as part of our extended team and excited for everything the future holds with her in our corner!

Christine

Cidrines

Sandra demonstrated market expertise and impeccable professionalism. She kept me in the loop at every stage, replying to questions quickly and clearly. That transparency and her relationship with Publix made the process simple and achievable. If you want a broker who combines sharp market insight with genuine care for their clients, I can’t recommend Sandra highly enough.

Kathleen

Champion Foods home of Motor City Pizza

Honest Partners went above and beyond to find the best retail outlets for our product line. They know how to build relationships and are persistent with buyers on our behalf.

Ann

Crepini

It’s time to take the first step toward achieving your business goals.